Legend Cage Fighting
Legend Cage Fighting saw an opportunity in the mixed martial arts marketplace and was founded to take advantage of that opportunity. While tons of pro and amateur mixed martial arts promotions have been founded in the last 4 years, the professional shows are often small and self cannibalizing of their marketplaces. Amateur shows are plagued with the stigma of shady promoters attempting to turn a quick buck on the backs of unpaid fighters.
Legend Cage Fighting was founded to simultaneously protect amateur fighters, providing them with a chance to prove their worth not only to fans, but to talent scouts and professional fighting associations looking for new talent. Legend Cage Fighting created this opportunity by aligning themselves with the Ultimate Warriors Challenge, a major professional organization that not only pays it’s fighters well, but rivals the largest fighting organizations in terms of the quality of their shows and broadcast production.
Of course, a combat organization’s ability to survive hinges on their fan base, and Legend Cage Fighting was in need of one. Yoko Consulting (YC) assisted the company in the creation of it’s website as well as it’s mobile and email marketing platforms. The YC team also edited footage for web use and distribution, as well as the creation of promotional websites for fighters to assist them in their climb to a professional career. YC was able to help Legend Cage Fighting sell tickets and generate buzz online, as well as through relationships with broadcast media personalities who also regularly attend and report on the shows.
Bottom line, Yoko Consulting was able to take Legend Cage Fighting from a non-existent fan base to an email list in the thousands, an engaging text platform that regularly interacts with fans, active fan support and media coverage on a national level despite the promotion’s local focus. This interactive marketing platform allows Legend Cage Fighting to not only sell tickets to near capacity for their shows on a regular basis, but sell merchandise to fans at a ratio almost 3 times greater than the industry’s average.
