Yoko Consulting works to give you the same kind of advertising and marketing firepower the big guys have.  That means providing you with a high powered campaign that visibly increases sales as well as overall market share.

We accomplish this by using a combination of proprietary systems and procedures, ingenuity and innovation and old fashioned elbow grease.  Our standard approach involves the use of our thorough 12 step process as well as our trademarked Generational Marketing Model.

The Yoko Consulting 12 Step Process:

Goals – Set initial goals for campaign; company positioning, brand, and most importantly sales.

Audit – Yoko Consulting then audits current marketing, advertising and public relations efforts.

Data – That information is compiled with available market data and specific research.

Strategy – An overall marketing/advertising strategy is then developed to achieve your goals.

Vendors – Once the strategy is approved, we help select the vendors who will carry out various elements.

Creative – While vendors are being selected, the final copy and creative is developed for each platform.

Channels – Once the campaign is prepared, the appropriate channels, platforms, and partners are selected.

Execution – We then manage the overall campaign execution and ensure all proceeds smoothly.

Analytics – Our award winning analytic suite allows us to track the health and success of the campaign.

Adaptation – Using these analytics, we apply our generation model of marketing to enhance performance.

Review – We regularly present you with the results of the campaign each period.

Evolution – Continuing the adaption process allows us to mold the campaign to achieve pinnacle performance.